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Selling in Europe · With the DEMARCA team

A great product is not enough to sell in Europe.

We help brands from China, Macau, Angola and Mozambique enter the Portuguese and European markets, with imagery and communication designed for the audience they want to win.

Request a market diagnosis See the process

The route

Four origins, one gateway.

Portugal shares a language with Angola and Mozambique and has a long historical tie with Macau. Your brand starts here, then reaches the rest of Europe with the same image and the same consistency.

The challenge

What sells in your market may not sell here.

Many brands arrive in Europe with photographs, videos and messages created for their home market. The product is good, but the way it is presented does not speak to European consumers.

In Europe, perceived quality depends on different codes: aesthetics, colour, tone of voice, the people in the images, what premium actually means. And those codes change from country to country.

The process

From analysis to images ready to sell.

Dual-basket air fryer photographed on a dark background with rim lighting
Product photography made in our studio in Portugal.
  1. 01
    DiagnosisHow your brand is seen today by the European audience you want to reach: images, messages, website and sales materials.
  2. 02
    AdaptationVisual direction, tone and messaging defined for Portugal and for each European market.
  3. 03
    ProductionPhotography and video in our studio in Portugal, with European models and settings. The product travels; your team does not have to.
  4. 04
    Ready-to-use materialsImages, videos and copy ready for online stores, marketplaces, distributors and trade fairs.

The DEMARCA team

Three areas, one way in.

Entering a new market is about more than new photographs. Image, marketing and people have to tell the same story.

Image

Silva Jorge

Photography & Visual Strategy

Visual direction, photography and video adapted to European audiences.

Marketing

Ana Luísa

Marketing & Communication

Positioning, messaging and channels for each European market.

People

Olga Amorim

Training & Development

Preparing the teams who will represent the brand to European clients and partners.

Discover the DEMARCA method →

First step

Is your brand ready for Europe?

The first step is understanding how European audiences will see your brand.

info@silvajorge.com Request a market diagnosis